Brand Partners with EPA for Greener Cleaners Safer for Family & Pets
IRVINGTON, N.Y.--(BUSINESS WIRE)--Jul. 27, 2009--
Two Spic and Span® multi-surface cleaning products will now carry the
Environmental Protection Agency’s (EPA) “Design for the Environment”
(DFE) seal, recognizing the ingredients in these products as safer for
the environment, families and pets. Spic and Span® Sun Fresh and Spic
and Span® Citrus Fresh dilutable cleaners are the products which will
carry the respected seal on their packages beginning in July.
The DFE logo on a package tells consumers that both the ingredients and
the finished product line up on the green end of the health and
environmental spectrum while maintaining or improving product
performance. It also means that the EPA’s DFE scientific review team has
screened that product for potential human health and environmental
effects, and that the product contains only those ingredients that pose
the least concern among ingredients in their class based on current
information.
The original Spic and Span® powder was invented by two housewives from
Michigan and introduced in 1925 as a convenient home cleaner. Today,
Spic and Span is available in a variety of dilutable liquids, sprays and
powders, and maintains its strong reputation for effective hard surface
cleaning. As one of America’s best known brands, Spic and Span continues
its reputation today as “the complete home cleaner” now with the added
benefit of allowing consumers to quickly identify and choose products
that can help protect the environment and are safer for families.
According to Sherry Polevoy, Sr. Brand Manager, “Consumers now have yet
another reason to use our product. Safer cleaning is very important to
Spic and Span, and we are pleased to be able to offer products which
will do a great cleaning job and instill consumer confidence when using
our products around families and pets. Sun Fresh and Citrus Fresh are
our most popular fragrances, helping Spic and Span to remain one of
America’s important brand names in household cleaning.”
Spic and Span Sun Fresh and Citrus Fresh are available in supermarkets,
mass merchandisers, and other retail outlets nationwide. The Spic and
Span Company is a subsidiary of Prestige Brands Holdings, Inc.
(NYSE-PBH), makers of household cleaning products, over-the-counter
healthcare products and personal care products. The Company’s leading
brands include Comet® cleansers, Chloraseptic® sore throat relief, Clear
Eyes® eye care products, Compound W® wart removers, New Skin® Liquid
Bandage, Prell® Shampoo and Cutex® nail polish removers.
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Source: Prestige Brands Holdings, Inc.
Prestige Brands Holdings, Inc.
Dean Siegal, 914-524-6819