Brand Continues To Be #1 Most Recommended by Pharmacists for Sore Throat
Relief
IRVINGTON, N.Y.--(BUSINESS WIRE)--Nov. 2, 2009--
Chloraseptic, a brand name synonymous with sore throat relief since
1957, has improved its entire line of fast-acting lozenges to include
benzocaine and menthol liquid centers as an added benefit to consumers.
Benzocaine is a proven ingredient to relieve sore throat pain on
contact, while menthol soothes the throat and cools the nasal passages.
Chloraseptic is the only line of sore throat relief lozenges with
soothing liquid centers. The lozenges are now available in seven
varieties, including four flavors-- Cherry, Citrus, Honey Lemon, and
Green Tea with Honey, plus Chloraseptic® Total Multi-Symptom for cough
and sore throat relief in regular and sugar-free varieties, and
Chloraseptic® Max, with the maximum dosage of benzocaine available
without a prescription.
“Millions of adult Americans are expected to experience a sore throat at
least twice during the winter season. Kids up to age 15 might expect up
to five sore throats during the cold and flu months. Sore throat is one
of most common symptoms of cold and flu, yet is a major contributor to
misery of these conditions. We are pleased to offer our consumers a
variety of products to help alleviate this symptom,” said Jocelyn Yuan,
Senior Brand Manager for Chloraseptic.
“Consumers have told us how much they appreciate the added benefit
liquid center technology has over conventional lozenges to soothe sore
throats. Of course, we continue to market the popular Chloraseptic
sprays in a variety of flavors, “she said.
Chloraseptic continues to be the #1 most recommended brand by
pharmacists for the treatment of sore throat, according to Pharmacy
Times magazine, which awarded Chloraseptic its prestigious 2009 OTC
Master’s Circle Award. The Master’s Circle is an elite group of 52 OTC
products that earned at least 50% of pharmacists’ recommendations in the
2009 Pharmacy Times OTC Recommendations Survey.
Prestige Brands markets and distributes brand name over-the-counter
healthcare, personal care and household cleaning products throughout the
U.S., Canada, and certain international markets. Key brands include
Chloraseptic® sore throat treatment, Compound W® wart treatment, Clear
Eyes® and Murine® eye and ear care products, Little Remedies® pediatric
over-the-counter healthcare products, The Doctor’s® NightGuard™ dental
protector, Cutex® nail polish remover, Comet® and Spic and Span®
household cleaners, and other well recognized brands.
For more information, please visit www.chloraseptic.com.
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Source: Prestige Brands
Prestige Brands
Dean Siegal, 914-524-6819
