Vote Online For Your Favorite Jingle From Now - August 17, 2012
IRVINGTON, N.Y.--(BUSINESS WIRE)--Jul. 30, 2012--
Luden’s®, the tasty throat drop brand that has soothed scratchy
throats for over 130 years, continues its search for the best original
jingle based on the theme, “Surprisingly Soothing, Simply Delicious!”
Online voting for the Top 10 finalists to determine the Grand Prize
Winner in the La La Luden’s® contest begins now and runs through
August 17th, 2012. The contest is an opportunity for Luden’s®
lozenge lovers, and those who want to be, to express their love for the
deliciously tasty, iconic throat drop. Entries were received from across
the country, and from people of all ages, with their original jingle
using many different talents including singing, playing an instrument,
video technology, and comedy.
Ten finalists have been selected by a panel of judges. Their videos are
now up on the Luden’s® website for viewing and voting. The
Finalists are: Glen Everhart from Minneapolis, MN; Dan Bakst from Tampa,
FL; Derek Jayson the Acapella group from Boston, MA (Derek Jason, Tracy
Robertson, Francisco Ruiz, Dustin Hyatt and Mark Joseph); Brent Morgan
from Madison, AL; Taron Ware from Bedford, VA; Nicole Adams from St.
Louis, MO; Bruce Bergh from Hickory Hills, IL; Bree Curtis from Benson,
AZ; Olivia Mitchell and Ryan Morris. The voting will take place from
July 23-August 17, 2012 by logging onto www.Ludens.com
and clicking on the La La Luden’s® banner. One vote per person
will be permitted daily. For more information on La La Luden’s®
and voting, please visit www.Ludens.com.
The Grand Prize winner, selected by the “People’s Choice Vote,” will
have his or her jingle featured on the Luden’s® website, win a
cash prize of $2,500, receive tickets to one of America’s top talent
search shows, and receive a year’s supply of assorted Luden’s®
products. The remaining 9 finalists will receive $100American Express
Gift Cards and assorted Luden’s® products.
The Luden’s line includes a variety of great-tasting throat drops such
as the popular Wild Cherry, Sugar-Free Wild Cherry, Wild Honey, and Wild
Berry. Luden’s® Throat Drops are available in 14-count packs with
a suggested retail price of $.99and bags of individually wrapped
drops for $1.79. New to the Luden’s® line is Luden’s®
Vitamin C Supplement Drops, available in a 25-count bag with a
suggested retail price of $1.79. These delicious drops are made
with real orange juice and contain 100% of the recommended
daily value of Vitamin C. They are great tasting and convenient to have
on hand, like other traditional Luden’s® flavors.
For more information on Luden’s® and the full line of products,
log onto www.ludens.com.
Luden’s is a product of Prestige Brands Holdings, Inc. (NYSE-PBH), which
markets and distributes brand name over-the-counter and household
cleaning products throughout the U.S., Canada, and certain international
markets.
For more information, go to www.prestigebrands.com
Source: Prestige Brands Holdings, Inc.
Bender Hammerling Group
Courtney Manders, 973-744-0707
Courtney.Manders@bhgpr.com
or
Prestige
Brands Holdings, Inc.
Dean Siegal, 914-524-6819
