Football and Basketball Fans Can Now Beat the Buzzer with Fast-Acting
Relief
TARRYTOWN, N.Y.--(BUSINESS WIRE)--Feb. 5, 2013--
BC Powder®, the trusted choice for fast headache pain relief, today
announced a new sponsorship with the Southeastern Conference (SEC).
Just in time for basketball championship season, the BC Powder
sponsorship will introduce SEC fans to the fast-acting analgesic with a
multi-tiered marketing campaign that includes 30-second television
spots, radio broadcasts and consumer events that—like the campaign
theme—are all about speed. The sponsorship will continue through
football season this fall.
To jump start the new campaign, BC Powder will have a significant
presence at Bridgestone Arena in Nashville at the Men’s SEC basketball
tournament from March 13 to 17. Visitors to Music City can preview BC
Powder ads and images on a Video Board and LED panels, and enter the “BC
Speed Zone,” a unique fan experience at SEC Basketball Fanfare located
at the Nashville Convention Center.
“For BC, sponsoring the SEC, renowned for its speed and dominant,
fast-paced play, is a perfect fit,” said Wendy Frye, Senior Brand
Manager, BC Powder. “We want to remind sports fans that you don’t need
to wait for relief. SEC championship games are fast-paced and winners
can be determined in a matter of seconds. BC Powder brings fast relief,
so fans won’t lose precious seconds rooting for their teams just because
they have a headache. ”
The “It’s All About Speed” campaign will be activated at retail through
themed displays, remote radio broadcasts and a branded mobile unit to
support on-site contests. This fall, the mobile unit will travel to
select SEC campuses where fans can enter to win prizes, receive product
samples and connect with Fast-Paced Ambassadors to learn more about BC
Powder. Consumers will also have the chance to get some quick cash by
participating in the BC Fast Cash money booth – a portable booth that
challenges players to grab as much cash as they can in a short amount of
time. The legendary analgesic will also join game-day festivities for
the SEC Football Fanfare at the Georgia World Congress Center prior to
the SEC Championship game.
BC Powder has had a loyal following since 1906, when Germain Bernard and
C.T. Council created the pain relief formula at their pharmacy in
Durham, North Carolina. A best-kept secret in the Southern United
States, BC Powder has offered relief for headaches, body pain and fever
for generations. In addition to the original and arthritis formulas, a
Cherry variety was recently introduced.
BC Powder dissolves more quickly than tablets*, and helps alleviate
headache pain and minor body aches, and reduces fever. Individual doses
are packaged in folded glassine paper for easy dispensing. BC Powder is
available at Wal-Mart®, KMart®, Target®, most national drug chains and
most food, drug, and convenience stores throughout the Southeast. It can
also be purchased online at Amazon.com, Drugstore.com, Costco.com, as
well as the websites of major drugstore chains. For more information,
visit www.bcpowder.com.
The Southeastern Conference was formed in 1933 and consists of 14 member
institutions: Alabama, Arkansas, Auburn, Florida, Georgia, Kentucky,
LSU, Ole Miss, Mississippi State, Missouri, South Carolina, Tennessee,
Texas A&M and Vanderbilt. The league currently sanctions championship
play in nine men's sports and 12 women's sports. Its headquarters has
been located in Birmingham, Alabama, since 1948. For more on the
Conference, visit www.SECDigitalNetwork.com.
About Prestige Brands Holdings, Inc.
The Company markets and distributes brand name over-the-counter and
household products throughout the U.S., Canada, and certain
international markets. Core brands include Chloraseptic® sore throat
treatments, Clear Eyes® eye care products, Compound W® wart treatments,
The Doctor's® NightGuard® dental protector, The Little Remedies® and
PediaCare® lines of pediatric over-the-counter products, Efferdent®
denture care products, Luden's® throat drops and Dramamine® motion
sickness treatment, Debrox® ear wax remover, Beano® digestive aid,
Gaviscon® antacid in Canada, and BC® and Goody’s® headache powders.
* NOTE: Results may not correlate to symptom relief.
Source: Prestige Brands Holdings, Inc.
GolinHarris
Sarah Ingram, 213-438-8780
singram@golinharris.com
or
Grace
Kang, 213-438-8709
gkang@golinharris.com