Luden’s Named Official Throat Drop of the Festival
TARRYTOWN, N.Y.--(BUSINESS WIRE)--Sep. 19, 2013--
Luden’s®, the iconic throat drop brand that has soothed scratchy throats
for more than 130 years, is proud to announce it has been named the
official throat drop of Festival Miami. The Festival, now in its 30th
year, will have thousands of the throat drops available to both the
audience and performers to help with minor throat discomfort which could
interfere with performances during the month-long festival of diverse
musical concerts.
Luden's Named Official Throat Drop of Festival Miami (Photo: Business Wire)
Before the curtain goes up for each of the 27 days of performances,
Luden’s® drops will be available to help eliminate unnecessary throat
discomfort and noise while the curtain is up.
Luden’s® is famous for temporarily relieving minor throat discomfort and
is available in a variety of flavors to satisfy everyone’s taste buds.
Beginning with the ever-popular Wild Cherry, the line of throat drops
has expanded to include: Sugar-Free Wild Cherry, Wild Berry, Wild Honey,
Honey-Lemon, Honey Licorice, Original Menthol, and Orange.
“We’re thrilled to partner with Luden’s,” says Marianne Mijares,
Director of Events for the University of Miami Frost School of Music,
sponsor of the Festival. “An assortment of Luden’s flavors will be
available for both performers and our audiences all month long, and we
know they’ll help soothe those dreaded dry throats that can interrupt a
performance. We are delighted that Luden’s® is the Festival’s official
throat drop.”
“Both the Festival and Luden’s® enjoy a long history and a proud
heritage,” said Albert Hwang, VP at Prestige Brands, makers of Luden’s®.
“We are very pleased to join this esteemed month-long event in this
anniversary year to do our part to enhance the performances for music
lovers of all kinds.”
For more information on Luden’s®, and the full line of products, log
onto www.ludens.com.
About Prestige Brands Holdings, Inc. (NYSE:PBH)
Prestige Brands markets and distributes brand name over-the-counter and
household cleaning products throughout the U.S., Canada and certain
international markets. Core brands include Chloraseptic® sore throat
treatments, Clear Eyes® eye care products, Compound W® wart treatments,
The Doctor’s® NightGuard® dental protector, the Little Remedies® and
PediaCare® lines of pediatric over-the-counter products, Efferdent®
denture care products, Luden’s® throat drops, Dramamine® motion sickness
treatment, BC® and Goody’s® analgesics, Beano® gas treatment, Debrox®
earwax remover, and in Canada, Gaviscon® antacid. For more information,
go to www.prestigebrands.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130919006083/en/
Source: Prestige Brands Holdings, Inc.
Prestige Brands Holdings, Inc.
Dean Siegal, 914-524-6819
Director,
Communications
