Initiative Will Launch October 17 and Consumers Can Help Raise up to
$100,000 to Grant Wishes
TARRYTOWN, N.Y.--(BUSINESS WIRE)--Oct. 17, 2013--
The Little Remedies® children’s medicine brand has partnered with
actresses and celebrity moms Tia Mowry-Hardrict and Tamera Mowry-Housley
to launch the “Say Yes to Less” campaign to benefit Make-A-Wish®.
Beginning October 17, Little Remedies® will encourage consumers to log
on to www.SayYes2Less.com
and take a pledge to “Say Yes to Less” of the things their children
don’t need to live happy and healthy lives. Families can pledge that
they will do things such as eat less sugar or create less waste. In
return, Little Remedies® will donate $1 to Make-A-Wish® for the first
100,000 people who take the pledge to “Say Yes to Less.”
Celebrity mom Tamera Mowry-Housley visits families at Make-A-Wish Greater Los Angeles to launch the Little Remedies 'Say Yes to Less' campaign, benefiting the Make-A-Wish foundation, on Thurs., Oct. 17, 2013, in Los Angeles. Parents can take a pledge to "Say Yes to Less" of the things their children don't need to live happy and healthy lives at www.SayYes2Less.com. (Photo by Casey Rodgers/Invision for Little Remedies/AP Images)
“We’re huge fans of Little Remedies® and we both use the products with
our own kids, so we’re thrilled to be working with the brand on the ‘Say
Yes to Less’ campaign,” said Mowry-Hardrict. “Taking a more wholesome
approach to raising our kids is something we feel passionate about, so
we’re excited to ask other parents to join us, and to see how families
across the country will ‘Say Yes to Less,’” said Mowry-Housley.
As the official spokespersons for the pledge, Tia and Tamera will appear
in a series of videos featuring families who personify the Little
Remedies® philosophy, “Everything They Need, Nothing They Don’t,” by
casting away doubt, fear, negativity and wastefulness from their lives.
Their stories will inspire parents everywhere, as the families discuss
how they were able to conquer the obstacles that were getting in the way
of their health and happiness.
The Little Remedies® brand was created by a father and pharmacist who
grew tired of searching for products for his children that were
effective, but also made with ingredients he could feel good about. The
brand provides parents with effective products to support the wellness
of their child. The products range from natural remedies, to
medicine-based items that feature only the necessary ingredients—that
means no artificial flavors, artificial colors, alcohol, saccharin or
dyes.
“Make-A-Wish® helps make life better for children with life-threatening
medical conditions,” said David Williams, president and chief executive
officer, Make-A-Wish® America. “Through our alliance with
Little Remedies®, we hope to inspire families everywhere to ‘say yes to
less’ of the things their children don’t need and focus on small things
they can do to make their lives better.”
Little Remedies® will submit a $1 donation to Make-A-Wish® for each of
the first 100,000 consumers who take the “Say Yes to Less” pledge.
Consumers will then have the option to continue their commitment for up
to 30-days by coming back to www.SayYes2Less.com
to “check in” and confirm that they are following through with their
pledge. After a key number of check-ins, consumers will be rewarded for
their efforts with badges that are seen on their pledge page, and they
will receive coupons for Little Remedies® products.
For more information on Little Remedies® and the full line of products,
visit www.littleremedies.com.
Little Remedies® is a brand of Prestige Brands Holdings, Inc.
(NYSE-PBH), which markets and distributes brand name over-the-counter
and household products throughout the U.S., Canada, and certain
international markets.
About Prestige Brands Holdings, Inc.
The Company markets and distributes brand name over-the-counter and
household products throughout the U.S., Canada, and certain
international markets. Core brands include Chloraseptic® sore throat
treatments, Clear Eyes® eye care products, Compound W® wart treatments,
The Doctor's® NightGuard® dental protector, The Little Remedies® and
PediaCare® lines of pediatric over-the-counter products, Efferdent®
denture care products, Luden's® throat drops, Dramamine® motion sickness
treatment, Debrox® ear wax remover, Beano® digestive aid, Gaviscon®
antacid in Canada, and BC® and Goody’s® headache powders.
About Make-A-Wish®
Make-A-Wish® grants the wishes of children with life-threatening medical
conditions to enrich the human experience with hope, strength and joy.
According to a 2011 U.S. study of wish impact, most health professionals
surveyed believe a wish-come-true can have positive impacts on the
health of children. Kids say wishes give them renewed strength to fight
their illnesses, and their parents say these experiences help strengthen
the entire family. Based in Phoenix, Make-A-Wish® is one of the world’s
leading children’s charities, serving children in every community in the
United States and its territories. With the help of generous donors and
more than 25,000 volunteers, Make-A-Wish® grants a wish somewhere in the
country every 38 minutes. It has granted more than 226,000 wishes since
its inception in 1980; nearly 14,000 in 2012 alone. Visit Make-A-Wish®
at wish.org to learn more.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20131017005422/en/
Source: Prestige Brands Holdings, Inc.
GolinHarris
Jillian McMenamin, 213-438-8834
jmcmenamin@golinharris.com
