NASCAR Legend Partners with Iconic Brand on Speedy Nationwide Contest
MARTINSVILLE, Va.--(BUSINESS WIRE)--Oct. 27, 2013--
Goody’s®, the brand known for its fast-acting headache relief, and Dale
Earnhardt Jr., the driver known for his speed on and off the NASCAR
track, are joining forces for a nationwide search to find Dale Jr.’s
The Goody’s Headache Relief Shot Fastest Fan Challenge kicked off today
at Martinsville Speedway, where Goody’s and Dale Jr. unveiled a new
video to inspire fans to create their own videos depicting their
speediest moments. The new video features Dale Jr. speeding through his
day, making fast work of everything from solving a Rubik’s cube, to
commuting to work, to dressing up for a big night out. It premiered
during pre-race ceremonies at the Goody’s Headache Relief Shot 500 and
on the national broadcast of the race on ESPN.
“We are partnering with Dale Jr. on the Goody's Headache Relief Shot
Fastest Fan Challenge to show everyone how quickly the new Headache
Relief Shot works, and to really bring the speed of Goody's fast-acting
relief to life," said Joseph Juliano, brand director, Goody's. "With its
innovative single-dose format, the Goody’s Headache Relief Shot is
unlike anything else on the market, and like Dale Jr., it’s all about
Beginning today, fans can enter the Fastest Fan Challenge by uploading
an original video that captures high-speed action to their own profiles
on Facebook, Twitter or Instagram. To be eligible, each post must
include the hashtag #FastestFan. All entries must be posted by 11:59
p.m. Eastern Time on December 1, 2013 to be considered. After five
finalists are selected, fans will cast their votes for the winner on the
Goody’s Facebook page. For complete rules and information on how to
enter the contest, and to watch the Dale Jr. video, visit the Goody’s
Headache Relief Shot Facebook page at facebook.com/GoodysHeadacheReliefShot.
Video entries will be judged on their creativity, and of course, speed.
The grand prize winner will receive an ultimate NASCAR tailgate weekend
hosted by Goody’s and Dale Jr., including: a race weekend RV for him or
herself and three friends, travel to and from the Goody’s Headache
Relief Shot 500 in Martinsville, Virginia, tickets to the race
(including VIP access to the garage and pit areas), $1,000 in spending
money, and a personal meeting with Dale Earnhardt Jr.
“Working with the Goody’s team to create the fast day-in-my-life video
was a lot of fun,” said Dale Earnhardt Jr. “I know our fans are
extremely creative. I am looking forward to seeing their videos and to
meeting the Fastest Fan at next year’s Goody’s Headache Relief Shot 500.”
About Goody’s Headache Relief Shot:
Goody’s Headache Relief Shot is a single dose of pain reliever in a
convenient, easy-to-take liquid form. Its unique packaging and fast
liquid action formula are designed for consumers who need quick and
long-lasting relief when they are on the go: a single shot of the great
tasting liquid provides as much pain relief medication as extra-strength
tablets and powders.
For more information visit www.goodysheadachereliefshot.com.
About Prestige Brands Holdings, Inc. (NYSE:PBH)
The Company markets and distributes brand name over-the-counter and
household products throughout the U.S., Canada, and certain
international markets. Core brands include Chloraseptic® sore throat
treatments, Clear Eyes® eye care products, Compound W® wart treatments,
The Doctor's® NightGuard® dental protector, The Little Remedies® and
PediaCare® lines of pediatric over-the-counter products, Efferdent®
denture care products, Luden's® throat drops and Dramamine® motion
sickness treatment, Debrox® ear wax remover, Beano® digestive aid,
Gaviscon® antacid in Canada, and BC® and Goody’s® headache powders.
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Source: Prestige Brands Holdings, Inc.