Prestige Brands Holdings, Inc.
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|The Dog Ate My Retainer: How Americans Are Failing Their Removable Dental Devices And How They Can Break Their Bad Habits|
Some of the most common – and cringe-worthy – include: accidentally tossing their device in the trash (one in three users), dropping it on the floor and popping it back into their mouth without cleaning (about one in four users), and catching a pet chewing or licking the device (about one in six users).
Here's the scariest part: until now, options for getting these devices completely clean after a mishap were limited. And while everyone knows they should thoroughly clean their braces after the dog chews it or after their retainer falls in the garbage, the survey found that most wearers don't know if they're cleaning their devices effectively – even on a regular basis.
New Fresh Guard™ by Efferdent™ is specially formulated to clean removable dental devices like retainers, mouthguards, clear braces and other removable braces. Available as a soak and as a wipe, New Fresh Guard™ by Efferdent™ has a unique formula that helps prevent the build-up of sticky mouth film, reduces yellowing and helps remove stains. Fresh Guard™ Soak uses power-cleaning crystals to kill 99.9 percent of odor-causing bacteria in just five minutes. With no water needed, alcohol-free Fresh Guard™ Wipes are ideal for on-the-go cleaning – perfect for after meals – and leave behind a fresh mint flavor.
A Fresh Approach to Oral Care
Fresh Guard™ by Efferdent™ also helps removable dental device wearers with some of the not-so-obvious ways they are failing their devices. Until now, the most popular method of cleaning such devices has been to use a toothbrush and toothpaste, with nearly two out of three (62 percent) wearers doing so. Other cleaning methods include rinsing or soaking in water (44 percent), rinsing or soaking in mouthwash (38 percent), brushing with water only (27 percent) and using denture cleaner (19 percent).
Most current cleaning methods simply aren't designed to clean the unique materials removable dental devices are made of. Brushing may cause scratches and leave behind crevices where bacteria can grow, while mouthwash and denture cleaners are not fully effective in getting rid of the mouth film that collects. Not only are people not getting their devices completely clean with these methods – they may also be damaging them in the process.
While 41 percent of consumers say they are always or almost always confident about getting their dental devices completely clean, nearly all – a whopping 94 percent – don't know if what they are doing freshens the device, removes plaque or kills odor-causing bacteria. New Fresh Guard™ by Efferdent™ offers a way to safely and effectively clean removable dental devices without the scratching, dulling and left-behind bacteria that other methods may cause.
Even dental professionals recognize the need for a new product to clean oral appliances. In a separate survey of dentists and dental hygienists, three out of four (75 percent) said that there is a need for a new product specifically formulated to better clean removable dental devices, with the vast majority – 95 percent – saying they would consider recommending it.
"Nearly 44 million people in the U.S. wear removable dental devices, and it's crucial to get them as clean as possible as part of good oral health," said
New Fresh Guard™ by Efferdent™ is available now at select retailers, and will be available at drug, grocery, mass and other retailers nationwide beginning
About the Surveys
About Fresh Guard™ Efferdent™
Jackie Hafner, GolinHarris, 212-373-6056, firstname.lastname@example.org
6201 15th Avenue
Brooklyn, NY 11219
Telephone: (800) 937-5449
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