Taste Ranks as the No. 1 Reason Kids Do Not Take Medicine
TARRYTOWN, N.Y.--(BUSINESS WIRE)--Oct. 2, 2014--
PediaCare® recognizes that it is often a struggle to get kids to take
their medicine. The number one reason most kids don’t like taking their
medicine is the taste. Children’s taste buds are noted for having higher
sensitivity to often bitter-tasting medicines.
New PediaCare Smooth Melts (Photo: Business Wire)
To make the process easier and allow for a better experience for both
the parent and child, PediaCare® developed its newest product,
PediaCare® Smooth Melts™. These chewable, cherry tablets contain
acetaminophen to help reduce fevers and offer pain relief to kids, all
with an unbeatable taste.
PediaCare® Smooth Melts™ are simple for children to take and caregivers
can easily determine the proper dosage of the pre-scored tablets by
reviewing the dosing chart on the package.
Essential to the creation and success of PediaCare® Smooth Melts™ is its
taste. The sweet cherry flavor of this product is appealing to kids.
Scientist and Director of Product Development Mark Warrington said, “We
continue to work tirelessly to improve our product portfolio by sourcing
the best-tasting ingredients we can find and investigating unique forms
and flavors.”
Dr. David L. Hill, a father and pediatrician, has partnered with
PediaCare® to raise awareness of children’s need for medicine that is
both effective and flavorful. To see a video of Dr. Hill discussing
kids’ sense of taste, visit the official PediaCare®
YouTube page.
“Not only do children have more taste buds than adults, they are also
extremely sensitive to bitter flavors often found in many medications,”
said Dr. David L. Hill. “Kids are often fearful of taking medicine,
because of the taste. PediaCare® Smooth Melts™ is great-tasting and
effective, so there will be less resistance to getting a child to take
the medicine he or she needs to receive relief. This means less stress
for both the child and caregiver.”
PediaCare® Smooth Melts™ are currently available at Rite Aid locations
nationwide and on Amazon.com. Each bottle of PediaCare® Smooth Melts™
contains 24 chewable tablets, which are designed to help make getting
better easier. Caregivers simply determine proper dosage of the
pre-scored tablets by reviewing the dosing chart on the package. And by
having a convenient bottle, the caregiver can easily store any extra
half tablets (if necessary).
PediaCare® is celebrating its 30th anniversary of developing
effective and great-tasting medicine for infants and children.
PediaCare® has dedicated scientists who work to develop fast-acting and
safe formulas that also have great-tasting ingredients.
PediaCare® is a product of Prestige Brands Holdings, Inc. (NYSE:PBH),
which markets and distributes brand name over-the-counter and household
products throughout the U.S., Canada, and certain international markets.
For more information on PediaCare® and the full line of products, visit PediaCare.com,
or join us on Facebook at Facebook.com/PediaCare
and @PediaCare
on Twitter for updates.
About Prestige Brands Holdings, Inc.
The Company markets and distributes brand name over-the-counter and
household products throughout the U.S., Canada, and certain
international markets. Core brands include Chloraseptic® sore throat
treatments, Clear Eyes® eye care products, Compound W® wart treatments,
The Doctor’s® NightGuard® dental protector, The Little Remedies® and
PediaCare® lines of pediatric over-the-counter products, Efferdent®
denture care products, Luden's® throat drops and Dramamine® motion
sickness treatment, Debrox® ear wax remover, Beano® digestive aid,
Gaviscon® antacid in Canada, and BC® and Goody’s® headache powders.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20141002006160/en/
Source: Prestige Brands Holdings, Inc.
Golin
Jillian McMenamin, 213-438-8834
jmcmenamin@golin.com