Two New Goody’s® Products Also Introduced for the First Time to Fans at the Martinsville Speedway

MARTINSVILLE, Va. (Nov. 1, 2014) – Goody’s® and spokesperson Dale Earnhardt Jr. launched “Ride with Dale Jr.” today,  a new contest  that offers fans the chance to win a special ride along with Dale in the Goody’s No. 88 car along with VIP tickets to watch him drive the Goody’s car in 2016.  The contest was announced at the Goody's® Headache Relief Shot® 500 at Martinsville Speedway.

“We feel so lucky to continue to have Dale Jr. as a partner on the Goody’s team,” said Joseph Juliano, brand director for Goody’s®. “His continued success on the track and his dedication to his fans is an inspiration to all of us.  It has been so exciting to be able to team up with him and offer memorable experiences to his fans and show support for the Goody’s® brand and products, which offer fast pain relief when his fans need it most."

“Ride with Dale Jr.” was announced in a new video that captured the experience of four fans receiving a surprise of a lifetime—a ride around the racetrack with Earnhardt, Jr.  Now, even more fans will have the chance to win this same experience by watching the video and then visiting ridewithdalejr.com to answer a question about the video for entry.  In addition to the grand prize winner, five runners-ups will receive signed Dale Earnhardt Jr. memorabilia and all entrants will receive a $1.00 off Goody’s® coupon.  All winners will be selected at random and will be announced in January 2016 on Goody’s® social media channels. Entrants can visit ridewithdalejr.com to view official rules and entry information.
 
“Working with Goody’s the past few years has been an enjoyable experience for me and everyone at JR Motorsports, “ Earnhardt Jr. said.  “They’re a longstanding supporter of our sport, and they continue to be innovators in creating new fast pain relief products and thinking up creative ways to reach our fans. I’m excited about ‘Ride with Dale Jr.’ we’re launching where a fan is going to get to experience what it’s like to get in a race car with me. 

In addition to launching the “Ride with Dale Jr.” fan contest, Goody’s® introduced the new Mixed Fruit Blast Headache Powder and Back & Body Relief Single Dose at the Goody’s® Fast Relief Zone™ at the Martinsville Speedway. The Mixed Fruit Blast Headache Powder provides fast pain relief of minor body aches and pains in a new, great-tasting Mixed Fruit Flavor.  The new Liquid Fast Relief for Back & Body Single Dose provides liquid-fast pain relief of minor body aches and pains.
 
Goody’s Powder, part of the Prestige Brands portfolio (NYSE-PBH), became the first non-automotive sponsor in NASCAR in 1977 when it signed the legendary Richard Petty as a spokesperson. Petty’s partnership with Goody’s thus started one of the longest-running relationships in sports promotion, which continues. Earnhardt, the defending winner of the Goody’s® Headache Relief Shot 500 at Martinsville Speedway, is a third-generation NASCAR driver and two-time Daytona 500 winner. He has won the National Motorsports Press Association Most Popular Driver Award for 12 years in a row.

To enter the contest and view and share the “Ride with Dale Jr.” video, please visit ridewithdalejr.

For more information about Goody’s fast pain relief products, visit www.goodyspowder.com.

About Prestige Brands Holdings, Inc.

The Company markets and distributes brand name over-the-counter and household products throughout the U.S., Canada, Australia, and certain international markets. Core brands include Chloraseptic® sore throat treatments, Clear Eyes® eye care products, Compound W® wart treatments, The Doctor's® NightGuard® dental protector, The Little Remedies® and PediaCare® lines of pediatric over-the-counter products, Efferdent® denture care products, Luden's® throat drops and Dramamine® motion sickness treatment, Debrox® earwax remover, Beano® digestive aid, Gaviscon® antacid in Canada, Monistat®, Nix®, BC® and Goody’s®.

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Jason Ledder, Golin
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