TARRYTOWN, N.Y., Aug. 10, 2017 /PRNewswire/ -- Parents, be warned. Your children are not the only ones getting ready to head back to school. August marks the beginning of lice season in the U.S., a time when classroom outbreaks are at their peak. Fortunately, Nix®, the #1 pediatrician-recommended brand for head lice treatment, now offers the Nix Ultra® Lice Removal Kit to help parents eliminate lice – even hard-to-kill super lice – from heads and homes, and the online Nix® Lice Tracker to spot and prepare for lice outbreaks in their area.
ARE PARENTS PREPARED FOR LICE?
Nix® recently surveyed 500 parents to find out how prepared they are for dealing with a head lice outbreak. The answer? Not very! The majority of parents admitted they were only somewhat prepared (31 percent) or not ready at all (25 percent) to treat head lice. Additionally, the majority of parents (69 percent) have heightened concerns about super lice, a type of head lice that have genetically mutated to become resistant to the active ingredients in some traditional lice treatment products. Many parents said they fear super lice more than a snakebite (60 percent), Zika virus (62 percent) or an IRS audit (85 percent). Interestingly, parents feel super lice are so frustrating that about one-quarter said they'd rather be trapped in an elevator for 2 hours and one-fifth said they'd rather gain 10 pounds than deal with a lice outbreak in their home.
"When it comes to treating head lice, it's better to be prepared than scared," said Joseph Juliano, VP of Marketing, Skincare, at Prestige Brands. "The Nix Ultra® Lice Removal Kit has everything you need to treat heads and homes at the first sign of infestation, helping prevent lice from spreading to other family members."
NIX ULTRA® LICE REMOVAL KIT
Nix Ultra® is an easy-to-use over-the-counter kit that safely kills both traditional and super lice, as well as their eggs (nits), and can be found at drug, food and mass merchandisers across the country for $17.99 - $24.99, a fraction of the price of professional services, prescription products or other remedies. It contains pesticide-free Nix Ultra® solution for treating hair and scalp; the Nix® Lice Removal Comb for removing nits and lice; and Nix® Lice Control Spray for household items that cannot be laundered or dry cleaned.
NIX® LICE TRACKER
Another way to be prepared? Know when there are lice outbreaks in your area. The Nix® Lice Tracker is an online tool that tracks lice outbreaks and alerts parents so they can be prepared. Parents and school nurses can utilize the real-time map to track and report outbreaks.
To learn more about lice treatment options offered by Nix®, visit www.NixLice.com.
About Prestige Brands Holdings, Inc. (NYSE: PBH)
The Company markets and distributes brand name over-the-counter and household products throughout the U.S., Canada, Australia, and certain international markets. Core brands include Chloraseptic® sore throat treatments, Clear Eyes® eye care products, Compound W® wart treatments, The Doctor's® NightGuard® dental protector, The Little Remedies® line of pediatric over-the-counter products, Efferdent® denture care products, Luden's® throat drops and Dramamine® motion sickness treatment, Debrox® earwax remover, Beano® digestive aid, Gaviscon® antacid in Canada, Monistat®, Nix®, BC® and Goody's®.
Jessica Van Horn
+1 212 373 6063
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SOURCE Prestige Brands Holdings, Inc.