|Summer's Eve® Introduces Innovative New Line For The Minimal Millennial|
Personal Care Leader Creates Range to Meet Beauty Preferences of Millennial Women
TARRYTOWN, N.Y., May 23, 2017 /PRNewswire/ -- When it comes to beauty, sometimes less is more. With a growing trend toward minimalism and simplicity in everything from food to beauty care, millennial women are choosing products that feature fewer, simpler ingredients that still have proven effectiveness. Combined with a growing interest in products that contribute to general health and well-being, young modern women are asking brands to not only make them feel good, but to make it simple to do so. Trusted feminine care leader, Summer's Eve®, is answering the call with its newest innovation – Simply Summer's Eve™.
The Simply Summer's Eve™ collection features a new premium product form, botanically-based fragrances, and new formulas which are free-from harsh chemicals, parabens, and dyes, all while helping stop odor before it starts. Included in the line-up are a Gentle Foaming Wash – an innovative new form that instantly lathers to an ultra-soft, luxurious foam – and Cleansing Cloths for at-home or on-the-go use. Both products help maintain a natural pH and are available in two new nature-inspired scents – Coconut Water and Mandarin Blossom.
"As a trusted leader in the category, we wanted to create a line that features simple ingredients that deliver on what the millennial woman wants when it comes to her personal care needs," said Marketing Director of Women's Health at Prestige Brands, Domenick Tiziano. "We're excited to offer our consumers the Simply Summer's Eve™ range – a line that truly embodies a new look and feel for the brand that's simplified, free-from harsh ingredients, and nature-inspired."
From all-day meetings at the office to happy hour with friends, or a morning hot yoga session followed by pre-school drop off, the Simply Summer's Eve's™ family of products makes it easy to stay simply fresh. The soap-free products have also been clinically and gynecologist-tested for safety and are alcohol-free and hypoallergenic.
Simply Summer's Eve™ will be available at leading mass, drug, and food retailers across the U.S. this spring. The Simply Summer's Eve™ Gentle Foaming Wash has a $4.99 suggested retail price and Simply Summer's Eve™ Cleansing Cloths has a $2.99 suggested retail price for the individually-wrapped cloths or $4.99 for the soft pack cloths. The new line will be supported by PR activations, sampling initiatives, social media, TV and on-line advertising.
For more details, visit www.SummersEve.com.
About Summer's Eve®
About Prestige Brands Holdings, Inc.
SOURCE Summer's Eve